Trends In Online Marketing You Need to Know For 2022

Business

The world continues to hurtle at a fast pace with innovations in the digital experience happening so regularly its hard to keep up. For those who are involved with owning a business, brand or simply working for a business they care about keeping up with relevant marketing trends is important to thrive in 2022. So what exactly is the best way to capture your audience and continue to expand your business this year? Read on to discover the latest information brought to you by Trend Seeker.

Data Is A Strong Suit For All

The important of data in 2022 is at an all time high with so much research and analysis being done on the topic. The marketing mix is vital to success and online marketing teams are now using data more than ever to help make decisions. All businesses should have a data-driven approach when it comes to understanding their customers, what they want and how to best engage with them. In fact Tim Parkin a leading consultant in the marketing space has said first party data is the foundation of marketing initiatives.1

Utilizing AI & Machine Learning

As we become more and more comfortable with the idea of artificial intelligence (AI) it is being used in more areas of marketing. It can be used for things such as personalization, journey mapping and lead scoring. In addition to this AI can help with content creation, a process which is often time-consuming for marketers. Automated Insights is one company which is using AI to help with content creation by taking data and turning it into narratives.2

Video Marketing Is On The Rise

The popularity of video marketing continues to grow with no signs of slowing down. In fact, 89% of surveyed marketers said video had a positive impact on their ROI.3 Video marketing helps to build trust, increase conversions and keep people engaged. It is a great way to show off products and services in a way which is engaging and easy to consume. There are many different platforms which can be used for video marketing such as YouTube, Instagram and Snapchat. These platforms prefer to use visual content over static content which means businesses need to start thinking about how they can incorporate video into their marketing strategy.

Investing In Chatbots

Another popular trend which is on the rise is chatbots. These are computer programs which are designed to simulate human conversation. They are often used to help customers with questions or queries they have. Many businesses are now using chatbots on their website or social media platforms as a way to engage with potential customers. They can be used to book appointments, take orders or even provide customer support. Did you know that roughly 34% of customers using retail stores are find with chat bots interacting with them?4 It is definitely a space to look at and make sure it is covered as without having the right staff in place it can be difficult to cover all bases and reply to every message from a customer.

Using Micro-Influencers

Micro-influencers are social media users who have a smaller but more engaged following. They are often thought to be more trustworthy than celebrities as they are seen as regular people. This year more businesses are likely to use micro-influencers in their marketing campaigns as they can be a great way to reach a targeted audience. In addition to this, they are often more affordable than bigger influencers and can provide better results.

The Online Marketing Trends Will Always Chance So Keep Up To Date

Thanks for coming to Trend Seeker today and reading our article on the top online marketing trends for 2022. As you can see there is a lot to think about when it comes to marketing your business online. It is important to keep up to date with the latest trends so that you can be ahead of the competition. We will continue to bring you the latest information on all things marketing so make sure you check back soon

Reference:

  1. https://www.timparkin.com/
  2. https://automatedinsights.com/about/
  3. https://www.epigroup.com.au/blog/89-of-marketers-say-video-gives-good-roi-2020-marketing-video-stats/
  4. https://www.servicebell.com/post/chatbot-statistics

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